performance

WHAT IT REALLY TAKES TO
MAKE A LIVING FROM COFFEE

Whether it’s a microlot or a community blend, we know exactly who produced it, how much they were paid, and when. We track farm gate prices—not estimated averages, but actual payments—producer by producer, lot by lot. That’s what makes the difference. FOB shows what leaves the port. Farm Gate shows what reaches the producer. They’re not the same, and pretending they are hides the truth about value distribution. We don’t trace to be perfect. We trace to be honest—to see where the system works, and where it doesn’t yet. Because until we understand the real gaps, we can’t fix them. Traceability isn’t about perfection, it’s about context. And context is what helps the whole system improve.

WE DON’T ESTIMATE. WE REPORT OR PROCUREMENT PRICE IMPACT PRODUCER BY PRODUCER, LOT BY LOT. BECAUSE FULL TRANSPARENCY ISN’T A SLOGAN. IT’S A SYSTEM OF ACCOUNTABILITY.

avg farm gate price

Caravela Transparency Report

avg farm gate price

(20% Above living income)

living income price (usd/lb)

(Global Living Wage Coalition Benchmark)

minimum legal wage price (usd/lb)

(National Minimum Wage)

poverty line price (usd/lb)

(National Poverty Line)

avg costs of production (usd/lb)

(Caravela Modeling)

EQUITY BY DESIGN, NOT BY QUOTAS

EQUAL GENDER PAY

This outcome isn’t driven by charity or quotas. It’s the result of rigorous traceability, consistent protocols, and direct payments. We grade and pay based on quality—blind cuppings, clear scores, and transparent systems. Producers, regardless of gender, receive feedback and pricing in the same way, with no intermediaries altering the process. In an industry where bias often creeps in through informal networks, our approach builds equity through structure. It proves that if you set up the right system, fairness isn’t a goal—it’s a baseline.

PURCHASISNG SYSTEMS, CONSISTENT PRICING PROTOCOLS AND DIRECT PAYMENTS ELIMINATE BIAS, ENSURING WOMEN AND MEN RECEIVE EQUAL PAY FOR EQUAL COFFEE.

usd/lb

usd/lb

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REQUEST YOUR OWN UNWRAPPING IMPACT REPORT

A new customized Impact Report for our roaster partners

We want our roaster partners to learn more about the environmental and social Impact of their own supply chain

Transparency that counts! Discover the Impact of Farm Gate prices at coffee communities

UNWRAPPING ROASTERS IMPACT

PARTNERSHIPS FOR THE GOALS